15 March 2016. King’s College London, Waterloo Road, London
David Stringer-Lamarre was pleased to deliver a lecture to International Marketing students entitled ‘International Markets & Customer Engagement’
During the lecture and discussion David spoke about the position of marketing from a business perspective and its key connection with the performance of an organisation. There followed a consideration of the key customer/client challenges businesses face and how marketing can be of assistance.
With respect to international markets there was a lively discussion about differences, segmentation, the usefulness (or not) of theories and ‘stereotypes’.