‘Marketing your way out of a crisis’ IoD

David Stringer-Lamarre, MD of FortisCL, within his role as Chairman of the Institute of Directors, London Region, delivered the closing remarks at the end of this webinar. These were captured in a short video the day afterwards.

The panel was comprised of: Gina Miller, Claudia Struzzo, Luke Southern & Chloe Pierre. It was expertly moderated by Vanessa Dal Busco & Jeremy Duncan.

David noted:

  • The importance of key messaging
  • Need to review the brand, does it still make sense
  • Speak with clients to understand their business world
  • Ensure your company can deliver what it says that it can
  • Work with staff so they accurately and effectively communicate key marketing messages
  • Look for opportunities
  • Be prepared to form partnerships