David Stringer-Lamarre, MD of FortisCL, within his role as Chairman of the Institute of Directors, London Region, delivered the closing remarks at the end of this webinar. These were captured in a short video the day afterwards.

The panel was comprised of: Gina Miller, Claudia Struzzo, Luke Southern & Chloe Pierre. It was expertly moderated by Vanessa Dal Busco & Jeremy Duncan.

David noted:

• The importance of key messaging
• Need to review the brand, does it still make sense
• Speak with clients to understand their business world
• Ensure your company can deliver what it says that it can
• Work with staff so they accurately and effectively communicate key marketing messages
• Look for opportunities
• Be prepared to form partnerships