Institute of Directors, Central London Branch, Young Directors Forum (YDF). David Stringer-Lamarre, the MD of Fortis Consulting London was pleased to attend this event looking at the branding of businesses.
The evening began with a welcome address by Tomas Letniowski, Chairman IoD Central London YDF.
The session was delivered by James Hammond who spoke about the 4 steps of branding, EPIC: E, Emotion, P, Perception, I, Innovation & C, Communication.
James noted that businesses have three main interactions with customers: before the sale; during the sales process and post sale. It is important for companies to deliver a high quality experience during each phase.
Post presentation the evening provided an opportunity to discuss commerce with the attendees.
Image right to left: Irina Bragin, Made of Carpet, Tomas Letniowski, Chairman IoD Central London YDF, David Stringer-Lamarre