David Stringer-Lamarre was very pleased to attend this event, ‘Rethink digital marketing – how leaders build communication in the era of NOW’, organised by Exponea and J Stern & Co at the Royal Institute in Mayfair.

Many thought provoking comments, including how we must ‘have a digital marketing first’ approach, ‘need to engage people at the right time, in the right context and with the right message’. Interesting to hear about the ongoing ability of digital marketing and associated analytics to drive engagement with customers.

It was noted that it was essential to understand how to successfully engage with different nationalities.

A welcome address was made by Event Chairman Christopher Rossbach, Partner, J Stern.

Panel members:

• Reggie Bradford, SVP, Oracle
• Peter Irikovsky, CEO, Exponea
• Cathy McCabe, CIO at Sophia Webster, previously Burberry
• Alexis Faulkner, Senior Director,Group M