King’s College London Lecture

Dr Nikoletta Siamagka, King’s College London & David Stringer-Lamarre

15 March 2016. King’s College London, Waterloo Road, London

David Stringer-Lamarre was pleased to deliver a lecture to International Marketing students entitled ‘International Markets & Customer Engagement’

During the lecture and discussion David spoke about the position of marketing from a business perspective and its key connection with the performance of an organisation. There followed a consideration of the key customer/client challenges businesses face and how marketing can be of assistance.

With respect to international markets there was a lively discussion about differences, segmentation, the usefulness (or not) of theories and ‘stereotypes’.