‘Customer Focused Strategy’ – Stamford Bangkok

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David Stringer-Lamarre was pleased to deliver a presentation on ‘Customer Focused Strategy’ to a class of MBA students at Stamford International University in Bangkok.

He spoke about

  • Inside-out and outside-in thinking
  • Today’s business context
  • Customer’s wants
  • Customer Focused Strategy – Revenue
  • A company’s product or service provision
  • Need to understand customers
  • Engaging with customers
  • Internal barriers to Customer Focused Strategy
  • Communicating the strategy

There was a lively discussion during the presentation and afterwards with the students, from 20 nationalities, offering pertinent insights and asking questions.

David Stringer-Lamarre, with the students and senior members of Stamford International University